‘Huawei Phoenix’ trademark registration was denied: Report 

The information shows that the decision on the review of the refusal of the number 4955328 “Huawei Phoenix” trademark has been published.

According to the document, Huawei Technologies Co., Ltd. refused to accept the partial rejection of the trademark registration application of “Huawei Phoenix” for scientific instruments by the Trademark Office and applied for review.

Moreover, the review found that the applied trademark “Huawei Phoenix” completely contains the cited trademark, which constitutes a similar mark, and the coexistence of use on the same or similar goods may cause confusion and misunderstanding by the relevant public; the evidence submitted by the applicant is not sufficient to prove the applied trademark.

After the use has produced distinctive features and popularity that are distinguishable from the cited trademark, the application for registration of the applied trademark on all re-examined goods shall be rejected.

On September 15, 2020, Huawei Technologies Co., Ltd. applied for the “Huawei Phoenix” trademark in the scientific instrument category. The current status is under review for refusal, and the status of a “Huawei Phoenix” trademark in other categories has been “Preliminary Review Announcement”.

In addition, several “HUAWEI PHOENIX” trademarks have been registered. According to previous media reports, Huawei experts gave a speech in October 2020, introducing Huawei’s Phoenix engine technology.


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